Use cases

Where HOLLOU fits.

Four high-consideration categories, and the specific work the agent does in each. These are modeled scenarios based on the catalog structure and shopper behavior in those verticals — not measured customer results. We'll publish real numbers when we have merchants who agree to be named.

Pools & outdoor

Modeled scenario · A

What the shopper is stuck on

“Will a 20ft pool actually fit if my yard slopes, and does the pump it comes with handle that size?”

A $1,000–$5,000 purchase with sizing, install effort and delivery access all in play. The shopper abandons because they can't resolve the risk, not because of price.

What the agent grounds against

Product dimensions, pump and filter compatibility, install-time notes, stock, and delivery restrictions by ZIP. It asks yard size and access before recommending, and warns on conflicts rather than selling around them.

Hands off when: the question needs a site assessment, or the catalog has no compatibility data for a pairing.

Furniture & home

Modeled scenario · B

What the shopper is stuck on

“Will this sofa get up my stairwell, and does the fabric hold up with a dog?”

Returns here are expensive and mostly avoidable — they come from dimensions and material expectations, not taste.

What the agent grounds against

Assembled and boxed dimensions, material and durability ratings, room-fit guidance, and what pairs with what in the same catalog. It confirms access measurements before recommending.

Hands off when: the shopper needs a swatch, or wants a bespoke configuration outside the catalog.

Equipment & tools

Modeled scenario · C

What the shopper is stuck on

“Which consumables does this take, and what else do I need before it's actually usable?”

First-time buyers under-order. The result is a working machine, a missing part, and a support ticket on day one.

What the agent grounds against

Specifications, compatible parts and consumables, and the accessories commonly required for a complete first setup — drawn from catalog relationships rather than guessed.

Hands off when: the requirement is regulatory, or depends on a site-specific power or safety constraint.

Technical B2B

Modeled scenario · D

What the shopper is stuck on

“I need the equivalent of this part number, in stock, that meets the same spec.”

Deep catalogs where the buyer knows exactly what they need but can't find it, and the wrong choice costs a return and a relationship.

What the agent grounds against

Part numbers, specification tables, cross-reference and substitution data, stock, and account-level pricing where it exists. Precision matters more than persuasion here, and the agent is tuned accordingly.

Hands off when: no exact-spec match exists, or the order needs commercial terms.

Where it doesn't fit

We'd rather tell you now.

HOLLOU earns its place where the basket is large and the shopper has real questions. If your catalog is small, the purchase is impulsive, or shoppers already know the exact SKU they want, a good search box will serve you better and cost less. That's not a sales tactic — it's the fastest way for both of us to find out whether this is worth doing.

Next step

See it answer questions from your own catalog.

Send us your store URL. We'll index a slice of your catalog and show you the agent answering real questions about your actual products — before you commit to anything.

No catalog credentials needed for the first preview

Apply as an early merchant Try the interactive demo